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Million Dollar Pitching

"Your Idea is worthless if you can't sell it!"

5 General Rules of Startup Pitching

When it comes to startup pitching, most founders don't apply 5 basic rules. However these 5 rules, if followed consequently, are the key to success. Want to know why? Read more about the unique 1M$ pitching methodology below.

Or just buy the book!  

01

Don't start with Powerpoint

Start by designing a story.

02

You are the center

Slides don't sell anything. You do!

03

Don't make them think

If your audience needs to think, they can't listen.

04

One slide, one statement

If you want to keep the tension, don't spoil your story.

05

What you tell is what you show

Don't confuse your audience be separating video from audio.

Why Design a New Methodology?

When founders approach any business challenge, they often rely on sophisticated methodologies to ensure success. Whether it's Design Thinking, Business Model Canvas, or another tool from the founder's extensive toolkit, these frameworks are essential for startup growth and strategy development. However, when it comes to pitching, many entrepreneurs fall back on basic templates. "Dr. Google" and superficial tips from so-called "experts" who often lack firsthand experience from the stage.

Jasper Ettema Key Note
Jasper Ettema Key Note

With "1M$ Pitching," I aim to change this outdated approach. The Million Dollar Pitching methodology was developed by combining my own experiences as a founder, with insights gathered from analyzing thousands of startup pitches. It goes beyond quick fixes and provides a comprehensive, systematic framework for pitch development that can help founders improve their pitches and their pitching skills continuously.

The 1M$ Pitching methodology not only enhances the quality of pitch stories and slide decks but also elevates the presenter’s confidence and pitching skills, making it easier to connect with investors and other stakeholders. Whether you're preparing to pitch to investors, present to a corporate audience, or expand your business into new markets, the 1M$ Pitching approach equips founders with the tools and skills they need for success sustainably.

Jasper Ettema pitching
Jasper Ettema Key Note

​By moving away from reliance on slides and instead focusing on a structured, skill-based approach to a personal story, 1M$ Pitching ensures that every founder has the opportunity to master their presentation and attract investment. It’s time to replace outdated tips & tricks approaches with a proven, repeatable method designed for long-term success.

Million Dollar Pitching template

Free Templates

The template set used throughout the 1M$ pitching methodology is free! Get your free download here:

Million Dollar Pitching template
Million Dollar Pitching template

How to buy?

The Million Dollar Pitching methodology is available in several forms.

Find out how and where to buy in this section.

Workshops

First and foremost I provide a full day offline/onsite workshop, enabling founders to design their first storyline and pitch text in one day by using the 1M$ Pitching method.

Participants will be introduced to the entire new view on pitching.

During the workshop they will work on designing a storyline and pitch text. After one full day of hands on collaboration they will have completed their first cycle with the 1M$ Pitching methodology, and have a strategy on how to design winning pitches.

Jasper Ettema Workshop

The Book

In addition to the workshops I have published a book about the methodology as well. The book is called "1M$ Pitching - Pitch development for entrepreneurs & innovators." It's available in English and German, as an e-book (PDF & Kindle) as well as a paperback.  Get your copy today!

Million Dollar Pitching, the Book
Jasper Ettema Impulse Note

Impulse &
Key Notes

On top of Workshops and books I provide notes, impulse notes and key notes related to pitching & fundraising as well. Topics like:

  • Designing winning pitches

  • 10 common mistakes in pitching

  • Fundraising success

are only a view of the headlines possible. Enquire for more info. 

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